His Image Barber Lounge
Wilmington, DE  •  2801 Lancaster Ave, Suite B

More than
a cut —
it’s your image.

Precision grooming for men who carry themselves with purpose. Clean lines. Consistent craft. A standard you can feel walking out the door.

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Precision Cuts Fades & Tapers Beard Grooming Wilmington, Delaware 2801 Lancaster Ave · Suite B Mon – Sun  9AM – 5PM His Image Barber Lounge Free Consultations Headshots Available His Image · His Story Precision Cuts Fades & Tapers Beard Grooming Wilmington, Delaware 2801 Lancaster Ave · Suite B Mon – Sun  9AM – 5PM His Image Barber Lounge Free Consultations Headshots Available His Image · His Story
His Image. His Story.

Built on purpose.
Driven by standards.

His Image was created for men who take pride in how they present themselves. From the moment you walk in to the moment you walk out — every detail is intentional.

It’s more than sitting in a chair. It’s about leaving sharper, more confident, and ready for whatever’s next. Every consultation is complimentary — because the right cut starts with the right conversation.

01

No Rush

Every cut gets the time it deserves.

02

Detail First

The edges define the standard.

03

Your Time

Professionals ready when you are.

04

Consistency

Same standard, every single visit.

17+
Years of combined craft

Our barbers bring decades of experience and a shared obsession with precision to every single cut.

The Standard
His Image · His Story

Discipline, presentation, and precision — the principles behind every cut we deliver.

Barber at work — His Image
The Craft

Precision in
every detail.

From the first line to the final finish — each cut is a deliberate act. This is what separates a great barber from just someone with clippers.

What We Offer

Our services

Every service includes a free consultation. Every time. Held to the same standard.

Basic Haircut
$65/visit
  • Precision haircut
  • Line up & style finish
  • Free consultation
Book Now
Premium Session
$125/visit
  • Free consultation
  • Precision haircut
  • Beard sculpting
  • Hot towel treatment
  • Razor finish
  • Product styling
  • Photo ready finish
Book Now
Adult Haircut (18+)
Includes beard · shampoo & conditioning · HD photo
Premium adult experience from start to finish.
$65
Bald Cut with Beard
30 minutes
Clean bald finish with full beard grooming and sharp detail.
$65
17 & Under
Shampoo & conditioning · HD photo included
Patient, quality service for younger clients.
$40
Sunday Haircut
45 minutes · Shampoo & conditioning · HD photo
Available Sundays for those who need that weekly reset.
$80
Add-Ons
Beard Sculpting
+$25
Full beard shaping and detail work added to any service.
Hot Towel & Razor Detail
+$20
Classic hot towel finish with straight razor precision.
Early / Late VIP Slot
+$30
Priority booking outside standard shop hours.
Hair & Beard Enhancement
+$15–$25
Color, tint, or enhancement treatment added to your visit.
Membership Plan

His Image Member

Four haircuts a month. Same standard. Better value. Lock in your consistency and never miss a week.

$200/mo
  • 4 haircuts per month
  • Priority booking
  • Member rate locked in
The Team

Meet your barber

Browse the work. Choose your barber. Book directly. Each chair runs its own standard — all under one roof.

Romello Santos
Premier Barber
@kenpachicuts

Romello Santos

17 years experience

Known for precise blade work and standout beard line-ups, Romello brings 17 years of passion to every cut. Inspired by Kenpachi Zaraki from BLEACH — his name reflects his skill with a blade and his personality. For him, barbering is art and connection.

Blade WorkBeard Line-upsDMV Sharp
Book with Romello
ADB The Brand
Premier Barber
The Beard Doctor · ADB The Brand

ADB The Brand

17 years experience

Known as “The Beard Doctor” and the face of ADB The Brand, he’s delivered elite service to celebrities, top athletes, and major music industry figures. 17 years deep and still evolving — always top-tier.

Beard DoctorSharp FadesElite Service
Book with ADB
Leek
Barber

Leek

His Image Barber

Clean lines, precise fades, consistent results. Leek brings focus and real craft to every client that sits in his chair.

FadesTapersLine-upsBeard
Book with Leek
Joel Payne — Owner
Owner & Barber
His Image

Joel Payne

Founder of His Image Barber Lounge

The standard starts here. Joel built His Image from the ground up with one goal — create a space where every man walks out sharper, more confident, and ready for whatever’s next.

OwnerBarberPrecision Cuts
Book with Joel
Reviews

What clients say

Real results. Real clients. The standard speaks for itself.

Consistent every time. That’s hard to find.
D
David M.
★★★★★
You can tell they actually care about the details.
J
James T.
★★★★★
Clean shop, professional environment, great cuts.
M
Marcus R.
★★★★★
Once you come here, you’re not going anywhere else.
K
Kevin L.
★★★★★
Professional Services

Headshots & photography

Look your best on camera. His Image offers professional headshot sessions in our space — groomed and photo-ready before the shutter clicks.

Executive Headshot Session

Professional lighting, clean backdrop, multiple looks. Ideal for LinkedIn, business cards, press kits, and professional profiles. Walk in, get groomed, get shot.

Inquire Now

The Full Experience

Haircut + beard grooming + headshot session in one visit. Show up, get your image right from the inside out, and leave with professional photos same day.

Inquire Now
Join the Team

Career opportunities

Barbers, this chair could be yours.

His Image is more than a barbershop — it’s a standard. We’re always looking for skilled, passionate barbers who want to be part of something bigger than just a booth.

If you take your craft seriously, respect your clients, and want to grow inside a professional, brand-driven environment — we want to hear from you.

Professional, clean environment that represents the craft at the highest level.

Built-in clientele, brand visibility, and a team that has your back.

Flexible scheduling and booth opportunities for the right barber.

Apply to Join His Image

Application received — we’ll be in touch.

Ready?

Stay consistent.

Don’t wait. Lock in your next appointment and keep your image sharp.

Location

2801 Lancaster Ave
Suite B

Wilmington, Delaware

Phone
(302) 559-2743

Call or text anytime

Hours

Mon – Sun

9:00 AM – 5:00 PM